These photo stories are not commissioned works but researched, designed, casted and realized exclusively by photographer Volker Roloff. They do not show professional models and dwell on their reference to everyday life.
As they influence the audience’s expectations and consequently viewer ratings greatly, still photographs play an important role for television stations in promoting their programs. Although clients usually have definite specifications, set photography is a challenging but also fascinating job for the photographer.
A collection of photographs for advertising, campaigns, editorials, CD covers, magazine covers and posters.
A good portrait takes time. Photographer and artist meet only for a short moment in time where they have to open up and cooperate closely for developing the visual concept. The artists are only minimally put in scene to accentuate their personalities.